The DC Group

Expertise

Digital Outreach and Social Media

Digital and social media have unprecedented influence over public perception, enabling organizations to communicate directly with target audiences and bypass the media filter. Digital and social media offer the speed and reach to provide accurate information and shape messages before journalists prepare their stories. In some cases, traditional media report news based upon online chatter. We help our clients shape and lead those conversations; our team has experience doing so for government agencies and corporations nationally and internationally, including in China, and countries in Europe and the Middle East.